Facebook organization page is one of the most popular types of Facebook pages. We see Facebook pages that belong to various companies, brands, celebrities and groups of people every day. It’s important to remember that a typical Facebook organization page is not as personal pages you’re used to seeing. Instead of friends these pages have fans. Nevertheless, in many ways all Facebook pages resemble each other. For instance, they all have an opportunity to post updates, photos, videos and links. From this article, you’ll learn how to create a Facebook organization page.
First of all, you need to know why Facebook might be the most useful tool when it comes to promoting nonprofit organizations. Facebook is one of the most frequently visited social networks in the world with millions of users logging in daily. Using Facebook for nonprofit organizations is a great online marketing strategy. Here is what you have to know in order to use Facebook to the max.
1. The first thing to do is to define your organization, its back story, mission, objectives and target audience. Keep all of that in mind while creating your page.
2. Creating the page might be the most important part of the process.
Follow these steps:
• Remember that the person creating the page will be its Administrator, which is why first you’ll need to log into your personal account. If you’re wondering how to create a Facebook organization page without using your personal account, you should know that Facebook doesn’t allow that. But don’t worry: no one is going to know you’re the administrator unless you tell them. As soon as your page is created, you’ll be able to add other administrators that will help you run the page.
• Go to https://www.facebook.com/pages/create.php.
• Select “Company, Organization or Institution” category, and then choose “Non-Profit Organization” from the drop-down list.
• Enter the name of your organization. Be careful: the name is the first thing anyone will see on the page.
• Check the “I agree to Facebook Pages Terms” box. Then click “Get Started” button. After that, you’ll be taken to the Set Up page, where you’ll have to fill in everything about your organization.
This field is for a short description of your organization. Be sure to include the mission of the organization. Then you’ll be asked to add a link to your website. Don’t limit yourself to just one link: by clicking “Add Another Site” you’ll be able to include as many links as you want. Your main website, Twitter page, and profiles from other social networks – everything will do. If you’re done with filling in the information, click “Save Info”.
This is a good place for your organization’s logo. Choose a relevant image that works well with your mission and story. We don’t recommend using personal pictures for this. If you haven’t chosen your logo yet, you can skip this step and return to it later.
Facebook web address
Next thing you’ll have to do is to choose a web address for your page. Facebook will suggest a couple of names, but you can type in anything you like. Make sure the web address is written correctly, because you won’t be able to change it in the future. Remember to avoid misleading phrases. It’s best to make your web address match your organization’s name.
Reach out to people
In this step Facebook will ask you if you want to advertise your page. Of course, advertising on Facebook is not free, but the results will pleasantly surprise you, as more and more people will learn about your organization and its mission. If you choose to place advertisements, you will be asked to pay with your card or PayPal account. If you don’t want to advertise at this moment, you can just skip this step. Keep reading to find out more about how to make a Facebook page for an organization.
3. The next logical step is to like your own page. In this way, you’ll not only support your own work, but will also show visitors of the page that is starting to gain popularity. This is it! Now you have your own page for a non-profit organization. What’s next?
4. Explore the Admin panel. This is where you’ll edit all of your settings, so you need to be familiar with what you can do.
5. Add new administrators. As your page grows, it will be harder and harder for you to run it on your own. When you find your new helpers, go to Settings page, and then choose Admin Roles options. There you can add administrators with all sorts of roles. The manager will have the same rights as you. A content creator won’t be able to change administrator roles. A moderator can manage ads, delete comments, communicate with users and send messages on behalf of the page. Also, you can have an advertiser. The number of administrators is unlimited, so you’re free to add as many as you want to. Pay special attention to appointing your content creator, as content is what makes Facebook pages truly valuable.
6. Add an appropriate cover photo. It will serve as a free banner ad for your page, so choose carefully. You can reach more people with the help of an appealing banner. The dimensions for your cover photo should be 851 x 315 pixels.
7. Start producing content with your first status. We advise you to talk in first person – in this way your page will look more authentic and personal. Engage in discussions with your followers. Post noteworthy photos and videos that will spark a dialog. Remember: regular and interesting postings are the key to gaining popularity.