Large format marketing collaterals are very useful for direct marketing. The bigger the design, the better. The graphics will be able to attract large number of target audience to introduce their products and service.
But unlike regular format prints, designing for large formats can be tricky. The requirements is quite different and it needs to be specific to achieve the best print quality for such designs. Here are some tips from a premier printing press in Dubai you can follow:
- Use the right color format
One of the rookie mistakes that most graphic designers commit is using the wrong color format. There are two which are mistakenly used or switched – RGB and CMYK. RGB refers to red, green, and blue color mode and is mostly used for digital media and displays. CMYK, on the other hand, stands for cyan, magenta, yellow, and key or black and is ideal for printed materials.
Using the wrong color format will change the hue of the materials when it is printed on large formats. So when designing, be mindful of the color format and always using CMYK when designing for large format.
- Use high resolution graphics and photos
Since the design is intended for large format printing, it is imperative that the raw materials that should be used is in high resolution. Using low quality and low-resolution photos and graphics is a cardinal sin in graphic design. These photos will look stretched and pixelated once printed and it can ruin the entire design.
It would be best if you can invest on hiring a photographer to provide high quality photos for the design. In terms of graphics, having it customized or personalized would be the best option since you can dictate the size and resolution, unlike with the stock photos and graphic.
- Pick your printing method
There are different methods in large format printing: digital printing and litho printing or lithography. Digital printing is fast and cost-effective. This process doesn’t need creation of printing plates which makes it an option for projects with tight deadlines and smaller printing jobs.
Litho printing, on the other hand, is a bit more expensive and but it is superior compared to digital printing. It involves creation of plates and is usually used for high volume printing.
- Mind the bleed
Another mistake that most designers commit is forgetting about the bleed. Bleed refers to an area of extra space placed in a design to ensure that nothing important is cut during the printing and trimming process. Ask your designer to put a bleeding space to prevent such problems.